In our ongoing mission to invest in impactful, cutting-edge software solutions, Reata invested in Tableau Pulse, an AI-powered add-on to Tableau, our visual analytics platform.
Our decision to implement this tool was driven by our need to empower our team with self-serve analytics. Individuals across various teams and roles need to access specific metrics and analyze unique data sets. Tableau Pulse offers this flexibility, providing the Reata team with a library of metrics that our people can customize based on their unique needs. Thanks to this seamless, automated interface, our team can instantly track sales orders and pipeline trends—without any manual data entry.
We’ll walk you through the key features of Tableau Pulse and explain how we’re using insights from this platform to guide strategic business decisions.
Key Features of Tableau Pulse
Tableau Pulse offers a simple and intuitive interface for metrics tracking and analysis. Here’s a closer look at some of its key capabilities:
Accessibility and Ease of Use
Tableau Pulse is designed to be accessible to everyone, not just tech gurus or data experts. With all relevant data in one place, the Reata team can readily access metrics related to production, sales, and pipeline. From the front office to the production floor, Tableau Pulse makes it possible for all departments to make sense of complex data and use it to drive strategic decisions.
Automated Data Collection
One of the major benefits of Tableau Pulse is its seamless integration with our other software, like Paperless Parts (our quoting software) and Fulcrum (our ERP system). Data automatically flows from these sources into Tableau Pulse and updates in real-time, so our people can always view the most up-to-date metrics.
What We Measure with Tableau Pulse
With Tableau Pulse, we can track a range of analytics across departments. Here are some of the key metrics that help us understand our pipeline and production:
Pipeline Generation
Our sales and operations teams can use Tableau Pulse to get a quick snapshot of pipeline generation. This metric tracks potential revenue based on active quotes, making it possible to assess where our pipeline is strongest and identify areas for improvement.
For example, we might see a strong pipeline from repeat clients—indicating that we’re doing something right—but notice a decline in new customer leads. Our leadership can evaluate this low new customer pipeline, analyzing what factors could be impacting new customer acquisition. By noticing these monthly trends and digging into them, our team can make adjustments to drive growth strategically and efficiently.
Win Rates
Tableau Pulse also allows us to monitor win rates. We can use this data to evaluate our competitive positioning and ensure that our pricing aligns with market demands. If win rates fluctuate, we can assess what might increase our success rate, like pricing adjustments or fine-tuning our quoting process.
Production Metrics
Beyond the financials, Reata also uses Tableau Pulse to track production metrics. By connecting Pulse with data from Datanomix, our machine monitoring software, our team can evaluate shop floor activity and ensure that production is aligned with demand. This integration provides our leadership team with a daily view of operational efficiency to stay connected with real-time performance data.
The Big Picture: Reata’s Push for Continuous Improvement
Plenty of manufacturers talk about investing in continuous improvement—with our integration of Tableau Pulse, Reata is walking the walk. Reata is dedicated to making data actionable, leveraging metrics to drive growth, and understanding the ins and outs of our business more than ever before. We look forward to seeing how our talented teams will continue to leverage Tableau Pulse (and other sophisticated software) to strategically shape Reata’s future.
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